What word springs to mind when you think of a webinar? Boring? Daunting? Insightful? Effective? Whether you love them or hate them, the numbers show that webinars are an impressive tool to increase qualified leads engaging with your content. 73% of sales and marketing leaders cite webinars as one of the best ways to generate top quality leads. (InsideSales, 2017).
However, not all webinars are created equal. From experience, I have found that there are a number of things that take a webinar from a droning lecture to a thought-provoking experience.
So, to help you on your journey to effective webinars, we’ve compiled a quick outline of what you need to be successful.
CONTENT
Your target market is will somewhat dictate what your content should be, but so will what’s going on in your industry and to a certain degree the world. The main goal of any webinar should be to deliver value and to be viewed as a thought leader in your space. A couple of examples of content could be new technology, an upcoming event, or educational sessions.
AUDIENCE
Your webinar audience will be dictated by the content and vice versa. One potential place to start is choosing an audience and then developing relevant content based off your target. But there are potential pitfalls to approac
The post Five Steps For Throwing A Successful Webinar appeared first on Industrial B2B Marketing Blog.
