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BRAND NEW FEATURES AND FRESH LOOK – Automation Rules & a New UI
ActiveConversion is proud to announce the release of an upgraded UI and automation rules designed to handle sales leads more efficiently. Automation rules is a new cutting edge feature designed to...
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Marketing Your Company When Purse Strings are Tight
When the money is tight, the general rule of thumb is that small businesses need to tighten their purse strings and draw back from efforts like marketing and advertising. But what if companies actually...
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Are You Marketing the Right Company Strategy?
If your company’s marketing strategy appears to be taking on some water, perhaps it is time to set sail on a new course? Since marketing plays such a key role in the direction of many companies, take...
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Webinar Recording! Top Lead Management Tactics That Super-Charge Your Sales &...
You are invited to join ActiveConversion and Sales Lead Management Association (SLMA) for a free webinar. View the recorded webinar now! Our speaker line-up! This is the first time SLMA is...
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Package the Right E-Mail Marketing Approach for the Holidays
With the holiday season right around the corner, does your small business have its e-mail marketing campaign in place and ready to go? If not, you could be left scrambling at the last minute. The...
View ArticleSLMA Radio Show: ActiveConversion on Sales Lead Management
Following the ActiveConversion webinar on sales lead management, Brad Kamphuis, Director Business Development, spoke on the SLMA radio show on Oct 13, 2011 at 5:00PST. Podcast Powered By Podbea n...
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Voting Begins for SLMA’S Top 50 Most Influential People in Sales Lead...
Every year SLMA organizes and opens up voting for the top 50 most influential people in Sales Lead Management. Fred Yee, CEO of ActiveConversion is nominated again third year in a row, and shares this...
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ActiveConversion: Finalist – Top Sales Productivity Tool
Every year, the Top Sales Organization conducts an award ceremony recognizing the best in sales and marketing. Since its inception in 2010, ActiveConversion has been nominated twice, this time for the...
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Do You Have a Financial Stomach to Market Your Company in 2012?
With more companies likely to tighten their financial budgets going into 2012, ask yourself if your business has the financial stomach to spend more on marketing, about the same as this year, or even...
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ActiveConversion adds Microsoft Dynamics CRM Integration
ActiveConversion is now directly integrated with Microsoft Dynamics CRM. Key features of ActiveConversion for Microsoft CRM: Send companies, prospects and leads automatically from ActiveConversion to...
View ArticleSee That Cloud Over There? That’s ActiveConversion!
ActiveConversion is now an official Microsoft Cloud Essentials Partner! I’m sure all the techies in the room are now rejoicing, but less technical people might be wondering: “What does this even...
View ArticleBecome a Freak of Nurture
Okay, so you’re probably wondering what we mean by a “freak of nurture” right? Well, the truth is there won’t be any bearded ladies or elephant men involved. Sorry to get your hopes up and everything,...
View ArticleTrade Show Conversion: Slow and Steady Wins The Race
Okay, let’s face it. The main reason industrial companies do trade shows is for brand awareness and good PR. Heaven forbid you were an “un-attendee” amongst all your major competitors. An even bigger...
View ArticleMarketing Automation Winners Play by The Rules
If you’re scratching your head wondering what marketing automation rules are, you’re not alone. Sure, you’ve maybe heard of them once or twice when being trained on your marketing automation tool, like...
View ArticleIt’s Valentine’s Day! Marketing & Sales – Let’s go from “It’s Complicated” to...
How many times have we heard of the love/hate relationship between Marketing and Sales? The two entities can sometimes take on an “it’s complicated” relationship status instead of a harmonious one....
View ArticleSales Pipeline Infographic – Turn Clicks Into Customers!
Many B2B companies operating in the industrial realm have longer and more drawn-out sales cycles. So, how do you know when a lead is ready to buy? Our Sales Pipeline infographic shows you exactly how...
View ArticleHinge Guest Blog: How to Create Powerful Emails to Engage Your Audience
The trick for email marketers these days is threefold: to avoid being categorized as spam, to get read, and to inspire action. Admittedly, hitting all of these targets sounds a bit daunting, but...
View ArticleActiveConversion Releases a New Email Tool, Making it the Ultimate Sales...
Many of our industrial clients and prospects come to us asking about email marketing. They heard about it at a conference or a colleague was explaining how it helped generate sales. ActiveConversion...
View ArticleHalliburton-Baker Hughes Mega Merger: How Do You Stay Competitive?
On Monday, it was announced that Halliburton will buy Baker Hughes for $34.6 billion in a cash and stock transaction. This marks one of the biggest oilfield services mergers ever. You may be thinking...
View ArticleThe Shift from Traditional to Online Marketing: B2B Benefits
The difference between Traditional and Online Marketing: Online advertising spending in the US is expected to grow an additional 23.3% to $39.5 billion this year – pushing it ahead of total spending on...
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